After a big hit in Paris, a modern & romantic city, YSL beauty hotel would launch in Korea in Aug. 2018. As a trendy luxury brand, YSL beauty crossover with Lotte DFS, landed this fantastic pop-up store in Seoul, which is a really exciting experience for young people.

Jaeger-LeCoultre Beichen series will launch in China.The series is not only sports-style, but also has an elegant temperamentIt has excellent craftsmanship and a passionate exploring spirit

Coach launched a limited collection with DISNEY in 2018. The campaign’s global concept was “DARK FAIRYTALE”, a theme full of mystery & magical elements.

The shopping behavior of Chinese young consumers has changed. These youth are more passion-oriented and enjoy experiences of self-discovery. However, the BA sometimes may not be providing enough help when consumers are shopping offline.

YUE-SAI branding restaging campaign